Marketing Channel Partner Get Cheaper Flat than Direct Builder Purchase

Nowadays there are many real estate brokers, who work with multiple reputed builders on brokerage basis. However few marketing channel partners (MCPs) like “”, have unique business model, they don’t charge any brokerage fee from client or builder, instead it charges from builder for marketing output performance or in layman term, no of deal closed via its referral, it creates a win-win situation for all stakeholders. Let examine major benefits for all stakeholders.

For Client:

Usually the reputed builders do not offer discount more than 1 to 2% or 100 per Sqft. But it can be possible to get more discounts sometimes up to 5-10% on property purchase. These discounts are depending on project to project basis. Marketing channel partner negotiates hard to win a deal for client, since it compensation is depend on deal closure it-self. Builder also provides more discount to clients sourced through MCPs, in order to keep MCPs happy for future sourcing and good mouth publicity of projects. MCP also do group booking via managing multiple client booking in one go, and achieve greater discount for end clients.

There are many properties in real estate market, but most of them are not suitable for individual, in terms of budget, amenities, location, carpet area or any other specific requirement. Usually client search these properties through online portals and visit them .This process takes their valuable time and energy, since each visit cause him many hours. MCPs discuss the requirement, budget, location before short listing properties for clients and help them to visit site with prior appointment. It saves time for both stakeholders.

There are many valued added services, which MCPs provides to end Client to get good reputation and referral in future. Home Loan is one of them, have in-house expertise to help client to get home loan at lowest ROI based on several factors like LTV, FOIR, Credit Score. MCPs also get you pre-approved in principal approval, in order to negotiate deal with builders. gives end client Free Amazon Gift e-voucher up to 11000 Rs and referral bonus for future clients.

For Builders:

Real estate is lucrative, but painfully hard to market industry. Builder need third party help to source deals. MCPs like help them to focus on core activities and get paid only for quality of marketing (which simply judged, based on deal closure)

For MCPs:

MCPs are like brokers, but more specific works for Builder marketing only. They serve a unique category of real estate clients and get paid for no. of deal closure, unlike brokers whose compensation depends on amount of deals.

Golden Rule to Get Maximum Bargain from Builders During Property Purchase.

Nowadays real estate is extremely costly and with narrowing margin, it becomes very hard to bargain with builder. However there are few steps and you can follow to get good bargain.

Never disclose your fondness upfront with builder

You should avoid any fondness about property in front of builder immediately. Instead you can disclose preference with your broker and channel partner to get idea about discount.

Finalize unit of project before negotiate starts

Builder always prefers to negotiate, once client finalize the property, since each unit is project have different selling potential.

Show you financial worthiness for property

If you have noticed, after showing property, builder always talk about your financial background, job to judge your financial worthiness to communicate further. Once they believed in your worthiness, they become amendable to negotiation.

Before final negotiation, brought a cheque with you to show interest and get a in principal approval letter from bank of your choice. Usually these approvals are valid for three months and this letter shows your willingness to finalize property very soon.

Go through a Property Marketing Channel Partner

To get more discount and removed you headache for negotiation, go through a Marketing Channel Partner like from first enquiry. Builder readily give discount to clients, coming through property channel partner (given MCP work hard for you) Since MCP, brought more clients to project where deals are easy to crack for end client as well as get future referral. However, MCP could not help you, if you already made direct enquiry with builder, these client are not considered from MCP sourcing, so MCP doesn’t have any rights in deal.

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